Effective date: February 26, 2026

DAR Design (“we”, “us”, “our”) operates the website dardesign.io (the “Website”). This Privacy Policy explains how we collect, use, and share personal information when you visit our Website, contact us, or book a call.

If you have questions or want to exercise your privacy rights, contact us at hello@dardesign.io.

1) Who is responsible for your data (Controller)

DAR Design is the data controller for personal information processed under this Privacy Policy, unless stated otherwise.

Contact: hello@dardesign.io

2) Information we collect

A) Information you provide

When you submit a contact form, email us, or otherwise reach out, we may collect:

• Name

• Email address

• Company name / role (if provided)

• Project details (message content, requirements, timeline, budget range—if you choose to share)

• Any other information you include in your message or attachments

When you book a call via Calendly, we may receive:

• Name, email, meeting time

• Meeting preferences and notes you provide

• Any other scheduling details you submit

B) Information collected automatically

When you use the Website, we may automatically collect:

• IP address and approximate location (derived from IP)

• Device and browser information (browser type, OS, device identifiers)

• Usage data (pages viewed, clicks, scrolls, time on page, referring page, outbound link clicks)

• Performance and diagnostics data (load times, errors, crash reports)

• Cookie and similar technology data (see Section 6)

C) Information from third parties

We may receive information from service providers that support our Website, such as:

• Hosting and website infrastructure providers

• Analytics, performance, and user experience measurement tools

• Security and anti-abuse services

• Scheduling providers (e.g., Calendly)

3) How we use your information

We use personal information to:

• Respond to your inquiries and communicate with you

• Evaluate fit and project scope (e.g., understanding your needs and whether we can help)

• Provide and improve the Website (content, usability, performance)

• Run analytics and measurement (understand traffic, improve conversion and UX, diagnose issues)

• Protect the Website (security monitoring, fraud/abuse prevention, debugging)

• Comply with legal obligations and enforce our rights if necessary

We do not use your information for newsletter marketing because we do not run a newsletter or mailing list.

4) Legal bases for processing (EEA/UK users)

If you are located in the EEA or the UK, we process personal data under these legal bases:

• Legitimate interests: operating our Website, understanding demand, improving UX, securing the Website, and responding to business inquiries

• Contract / steps before contract: where you ask us to take steps toward providing services (e.g., scoping a project, preparing a proposal)

• Consent: where required for non-essential cookies and similar tracking technologies

• Legal obligation: where we must comply with the law

You may object to processing based on legitimate interests (see Section 10).

5) Sharing of information

We may share personal information with:

Service providers (processors)

We use trusted vendors to operate the Website and business workflows (hosting, analytics, scheduling, security, communications). These providers process data on our behalf and are required to protect it.

Legal and safety

We may disclose information if necessary to:

• comply with law, regulation, legal process, or governmental request

• protect the rights, safety, and security of DAR Design, our users, or the public

• prevent fraud, abuse, or security incidents

Business transfers

If we’re involved in a merger, acquisition, or asset sale, personal information may be transferred as part of that transaction (subject to appropriate safeguards).

We do not sell your personal information.

6) Cookies, analytics, and similar technologies

A) What we use

We use cookies and similar technologies (such as pixels, local storage, SDKs) for:

1. Essential purposes
   To run the Website reliably and securely (e.g., load balancing, security, basic functionality).

2. Analytics and performance (maximum measurement)
   To understand how users interact with the Website and to improve content, UX, and conversion. This can include:

• page views and session metrics

• traffic sources and referral paths

• click/scroll behavior and interaction events

• performance metrics (load speed, errors)

• aggregated or pseudonymous user behavior patterns

3. UX quality / debugging (where enabled)
   To diagnose friction and errors, potentially including session-based diagnostics and interaction signals.

B) Tools we may use

Depending on configuration, we may use one or more analytics, performance, and UX measurement providers. Examples include:

• traffic analytics (e.g., Google Analytics or alternatives)

• product/behavior analytics (event-based measurement)

• performance monitoring and error tracking

• UX behavior tools (e.g., heatmaps, interaction analytics)

These tools may set their own cookies or identifiers and may process IP addresses and usage data to provide analytics services.

C) Your choices

• You can usually control cookies via your browser settings (block, delete, or restrict cookies).

• If a cookie banner or preference tool is present on the Website, you can use it to manage non-essential cookies.

• If you disable cookies, parts of the Website may not function as intended.

D) Do Not Track

Some browsers send “Do Not Track” signals. There is no universal standard for responding to these signals, so we do not respond to them in a standardized way.

7) Calendly (embedded and redirect scheduling)

We use Calendly to let you book calls. Calendly may collect and process information you submit (name, email, time, notes) and may set cookies/identifiers—especially when Calendly is embedded on our Website.

Calendly processes data under its own privacy policy and acts as an independent controller for certain processing. We use the scheduling data we receive to manage and conduct meetings.

8) International data transfers

Our service providers may process data in countries outside of where you live (including the United States). When required under GDPR/UK GDPR, we rely on appropriate safeguards for international transfers, such as:

• adequacy decisions (where applicable), and/or

• Standard Contractual Clauses and other lawful transfer mechanisms

9) Data retention

We keep personal information only as long as necessary for the purposes described above, then delete or anonymize it.

Typical retention:

• Inquiries and lead communications: up to 24 months after the last interaction

• Meeting records and related communications: up to 24 months after the meeting

• Security logs and technical diagnostics: retained for a limited period as needed for security and troubleshooting, then deleted or aggregated

• Analytics data: retained according to the configuration of the analytics tools we use (often aggregated and/or time-limited)

We may retain certain information longer if required by law or to protect our legal rights.

10) Your rights (EEA/UK)

If you are in the EEA/UK, you may have the right to:

• Access your personal data

• Correct inaccurate personal data

• Delete personal data

• Restrict or object to processing (especially processing based on legitimate interests)

• Data portability

• Withdraw consent at any time (where processing is based on consent, such as non-essential cookies)

To exercise your rights, email hello@dardesign.io. We may ask for reasonable verification to protect your data.

You also have the right to lodge a complaint with your local data protection authority.

11) Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information. However, no website or transmission is 100% secure, and we cannot guarantee absolute security.

12) Third-party links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing personal information.

13) Children’s privacy

The Website is not intended for children under 13, and we do not knowingly collect personal information from children.

14) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the effective date above.

15) Contact

For privacy questions or requests, contact: hello@dardesign.io